Overview

When prominent video game maker, Kabam, approached Jordi with a concept to have real life people try and emulate heroes of the Marvel universe, he jumped at the chance. Kabam's Creative Director at the time, Dillon Becker, gave Jordi a great deal of flexibility. In fact, of the several spots that he directed, Jordi was able to write this one in particular.

Challenges & Approach

The main challenge for this video was actually in the make up department—and for the talent that had to sport the green paint. This will make more sense if you watch the spot. So if you have not, watch it real quick. In any case, because of the heavy makeup, each take of the mom spraying the kid required a full reset for talent. The remaining makeup had to washed off and a new "coat" had to be put on. Consequently, there was a real premium in getting the action right.

The result

The result was fun, organic, and comical. At the end of the day, you could truly see a kid doing this to his mom (and her doing what she does back).