Overview

Jordi was approached by Mindshare, media agency for Perdeceo (parent to American Intercontinental University - AIU) to create a series of spots for high-education schools across the country.

Challenges & Approach

The biggest challenge was to create consistency across the spots, in terms of look & feel, but without being able to fly the same crew from city to city. Jordi worked to develop consistency by identify a camera / lense package that he could precisely replicate across cities. He also ensured that the DP in each city was able to reference frames from the previous shoot(s).

The result

The resulting spots, including this one from AIU, featured an elevated look and feel that was organic and approachable.