Overview

When prominent video game maker, Kabam, approached Jordi with a concept to have real life people try and emulate heroes of the Marvel universe, he jumped at the chance. Kabam's Creative Director at the time, Dillon Becker, gave Jordi a great deal of flexibility. In fact, when Jordi's team hired a squirrel and two trainers to complete the job, Dillon didn't bat an eye.

Challenges & Approach

The main challenge for this video was… the squirrel. This particular squirrel was very fussy. It demanded its own trailer and a massage chair. It also refused to jump without being fed an acorn each time. So yes, he was fussy. Ok, in seriousness, the squirrel was truly a challenge. Squirrels are not like dogs that can be easily trained. They are skittish and present a flight risk (seriously). So in this case, Jordi had to be really patient with the trainors to come up with different ways to "shoot" the squirrel.

The result

The result was probably one of the most comical shots of the campaign. You really have to see it to believe it.