Overview

Jordi worked with H&K Strategies and Lindt to create a series of social videos for their Lindor Holiday Campaign. Starring Sabrina Soto, known for her creative crafting (and stellar home decor), this video in particular showed how to create ornaments out of the legendary Lindor truffle.

Challenge & Approach

This project presented a key challenge: Jordi needed to shoot 3 videos in one day. So, in order to move fast and maximize the amount of coverage, Jordi opted to shoot on 3 cameras. He worked with his DP, Dustin Pearlman, to identify a camera package that could provide solid production quality, but without breaking the bank. Ultimately, the team opted for Sony FX-6's with Angenieux EZ Zooms.

The result

Jordi and his team were able to capture all 3 videos ahead of schedule. At the same time, Jordi was able to create enough variety in the coverage to make each video feel unique and authentic. Overall, the crew moved swiftly, and fortunately no one was injured during the shoot. However, there were a few Truffles that were lost in the making of the videos. :)