Overview

Jordi worked with BarkleyOKRP, a creative agency for Metro by T-Mobile, to direct more than half a dozen videos to promote the new Metro Flex Plan on social media. The videos were fun and light-hearted, often playing on popular memes from Instagram Reels and TikTok.

Challenges & Approach

Jordi and team only had one day to shoot all of the videos. Given the volume of content that needed to be created, there was no time for any company moves. Everything needed to be shot in one location. So, Jordi worked with award-winning production designer, Amanda Fletcher, to create set ups that could be believable but also be set up in time. Amanda’s department even had to create two different store sets, which was no easy feat.

The result

The videos helped to make Metro more to relatable to Gen Z customers, all while keeping things in an entertaining and comedic light.